Google now using Speed to Rank Search Results

Google is now using site speed as a consideration when ranking sites in its search results, giving webmasters yet more food for thought.

Singhal and Cutts recommended several tools webmasters can use to evaluate the speed of their sites. These include open source Firefox/Firebug add-on Page Speed, Yahoo tool YSlow, and a Google function in its Webmaster Tools section.

However, the web giant did concede that site speed will not be taken into consideration as much as, say, relevance, when evaluating the search rankings of a particular site.

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